Analysis Level
Required for all levels

Definition
Average annual number of visitors expected at the facility or event, each year of the analysis.

How its Used
Used to estimate the payments to local utility systems attributable to, and the expenditures made by, visitors to the facility.

How to Estimate it or Where to Get It
Must be estimated by the prospect or someone involved in the planning.

Descriptive Name
Duration of Stay

Analysis Level
Required for all levels

Definition
Average number of days visitors spend at the facility/event, each year of the analysis.

How its Used
Used to estimate visitor expenditures and demand for accommodations.

How to Estimate it or Where to Get It
A source for the information would be a tourist and convention center bureau in your area, or one similar in facility type.

Descriptive Name
Average Daily Expenditure

Analysis Level
Required for all levels

Definition
Average daily expenditures by visitors, each year of the analysis.

How its Used
Used to estimate total expenditures by visitors to the facility.

How to Estimate it or Where to Get It
A source for this information would be from similar facilities, the Georgia Department of Economic Development, or various convention and visitors bureaus.

Descriptive Name
Average Daily Expenditure Distribution

Analysis Level
Required for all levels

Definition
The percentage of total expenditures in four areas: retail, lodging, transportation, and recreation.

How its Used
Used to estimate the total expenditures on retail, lodging, transportation, and recreation by visitors to the facility.

How to Estimate it or Where to Get It
A source for this information would be from similar facilities, state agencies, or various convention and visitors bureaus.

Descriptive Name
Percent of Lodging at Facility

Analysis Level
Required for all levels

Definition
The percentage of lodging expenditures that occur at the facility if the facility provides lodging.

How its Used
This percentage is multiplied times the lodging percentage (one of the four areas of visitor expenditure) to calculate the amount of lodging dollars that occur at the facility. This calculation is needed to avoid double counting the multiplier impact from lodging expenditures in the local economy. If the tourism facility does not have lodging, then you can leave this blank or zero.

How to Estimate it or Where to Get It
Must be estimated by the prospect or someone involved in the planning.

Descriptive Name
Other Public-Provided Items

Analysis Level
Required for all levels

Definition
Average number of items provided by public sources to each visitor per day.

How its Used
The items may include such things as hospitality items or anything else that represents an item supplied to tourists. It is combined with the cost of each item and the number of visitor days to calculate the total cost of such items.

How to Estimate it or Where to Get It
Determined by the local jurisdiction.

Descriptive Name
Cost of Other Public-Provided Items

Analysis Level
Required for all levels

Definition
Average cost of the publicly-provided items.

How its Used
The cost per unit of other visitor items allows you to include any publicly supplied items, such as hospitality items, which may be provided to tourists. It is combined with the number of such items provided per day of the tourist's stay, and the number of visitor days to calculate the total cost of such items.

How to Estimate it or Where to Get It
Determined by the jurisdiction.

Descriptive Name
Annual Cost of Security

Analysis Level
Required for all levels

Definition
Annual cost of providing security and public assistance to the event

How its Used
Used to estimate total costs to the community for providing the necessary support services for the facility.

How to Estimate it or Where to Get It
Determined by the local jurisdiction and facility/event organizers.

Descriptive Name
Annual Cost of Temporary Facilities

Analysis Level
Required for all levels

Definition
Annual cost of purchasing, constructing, removing and storing temporary facilities

How its Used
Used to estimate total costs to the community for providing the necessary support services for the facility.

How to Estimate it or Where to Get It
Determined by the local jurisdiction and facility/event organizers.

Descriptive Name
Tourism-related Multipliers

Analysis Level
Required for Total Impacts

Definition
Employment and income multipliers for retail, lodging, recreation, and transportation sectors.

How its Used
These multipliers are used, along with average revenue per employee and average value added per employee, to estimate induced and indirect jobs and payroll for each economic sector.

How to Estimate it or Where to Get It
Where available, income and employment multipliers can greatly reduce the amount of data which must be collected to estimate the multiplier effects in a community. Getting multipliers (that you can have confidence in), however, is not always easy, especially if the jurisdiction is a city. The problem is that the input-output models used to develop multipliers become increasingly uncertain as the economy modeled becomes smaller and less diverse. Caution should be urged in using multipliers developed for geographic areas not equal to the jurisdictional boundaries.